Follow Google’s Guidelines Google has laid down guidelines that should help webmasters in their endeavour to enhance their ranking on Google. Unfortunately, most of them ignore and flout Google’s basic rules, a thing that leads to having their sites penalized and at times removed from the web’s index. As a webmaster, it is important that you avoid things that Google disapproves which will make your website to be victimized and removed from the index. Check Out Your Links Claiming a top spot in your niche requires that you have quality links and content for a sufficient period. However, maintaining a consistent and good ranking throughout can also raise eyebrows and a red flag to Google. In fact, this is why sites that rely on low-quality technique will rise to Google top but get slapped back to less than 100 places. It may not happen overnight, but after sometimes, the sites will fall back and even get delisted. Google has employed thousands of manual reviewers whose job is to carry out a deeper analysis, review your site and rate you. It means that you must always remain cautious about sudden appearance at the top especially if you know that your pages are of low-quality pages. Keywords It is important that you focus on the content production and pay closer attention to the keywords. This is an old online strategy that has remained relevant and which has helped website rank high. Once the backlinks help you to attain the top slot, the focus should shift to the keyword and thus, you should pay closer attention to the main terms that your niche competitors use to attract traffic. It is an old strategy alright but has remained relevant and fruitful to webmasters. Organic Listing Again this is a yesteryear strategy that new webmaster will want to overlook yet it remains a critical element for anyone interested in improving his ranking on google. Websites that make use of organic numbers enjoy a lot of free traffic from Google. Google AdWords is still valuable and provides competitive keywords and key phrases that will help your website remain at the top of things. So the strategy is to register and configure your website with Google and tell them everything about your business using the channels they have established. The Brand Name The brand name of your business is the first thing that will help you achieve the first-page optimization. A unique brand name with few competitors online will guarantee you instant traffic. However, picking a name that has the same competitors in the same geographical region may not help your business. Once you have attained your goal; to rank your business within a given geographical site, you must try to rank it in your country. To succeed you need to make use of links. Pick links from suitable sites that will help your website be ranked high in your country. Once you have done all this, you should get assured that the rest of the things will fall into place in your website’s favor.
